About Gluestream 

Gluestream — is a leading international manufacturer of industrial bonding equipment, offering innovative solutions for a wide range of industries, including construction, automotive, and domestic industries. Considering the growing demands for online presence and the need to improve customer interaction, the company decided to create a modern website integrated with an ERP system for effective business process management.

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Development and implementation of the solution

For the creation and implementation of this project Gluestream chose the company Unitsoft, which has experience in developing and automating Odoo-based solutions. Our experts completed the full cycle of work from infrastructure deployment to site optimization for attracting new clients.

What was done:

 Deployment and support of infrastructure 

The Unitsoft team ensured the stable operation of the site at all stages — from server setup to ongoing technical maintenance. This stage included regular updates and system security, allowing us to guarantee a high level of availability and reliability.

 Development of all pages and functionality

We created all the necessary pages for the site, including a product catalog, interactive feedback forms, and other important elements that ensure ease of use and effective communication with clients.

 Search for media materials

The team also assisted in searching and adapting media materials to accurately present Gluestream's products on the site.

 SEO optimization

The site was configured for effective search engine promotion. These measures significantly increased the company's visibility online and attracted new clients, contributing to the growth of organic traffic.

 Development and implementation of the translation module

Using OpenAI technologies, automatic translation of the site into 9 languages was implemented. This significantly expanded Gluestream's audience, allowing the company to effectively interact with international clients.

Further development plans

The created website became an important step in simplifying the customer interaction process. The next stage of development is integration with chat assistants working alongside ChatGPT, which will allow even more effective user service and increase the level of automation.

Currently, the company uses the Odoo CRM system, but in the future, it plans to expand the functionality to a full business management cycle, including procurement, sales, and production processes.